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With business and marketing two of the most common
majors among colleges and universities, there are
many job titles and career options that go along with
them. If you're looking to earn a bachelor
degree in marketing, you'll be exposed to classes
that cover both marketing and business. For example,
business communication and business law are two core
courses often included in the curriculum for marketing
bachelor degree programs. You'll also take other core
courses important for a marketing major, such as principles
of marketing, international marketing, organizational
behavior, consumer behavior, marketing research and
economics courses, among others.
A degree in marketing prepares you for careers working
with organizations, companies and businesses that
have a vested interest in promoting some product,
service or idea. In doing so, these organizations
and businesses need the expertise that only a marketing
major can offer. That said, there are several different
career paths or roles you can fulfill working for
an established company or organization.
Market Researcher
Market research is a critical component of any company's
marketing plan. As a market researcher, your primary
goal is to understand the intended target for the
message or brand a company wants to get out. Before
the company can get its message out, the market researcher
must look at a variety of statistics and data pertaining
to the target market or marketing scene. For example,
researching consumers' habits might entail looking
at purchasing habits or surveying customers' needs.
Market researchers employ several kinds of techniques
to get the information they want. Focus groups, telephone
and mail surveys, and published studies through which
the researcher can obtain secondary data are among
the top resources. When the researcher obtains the
information, he must analyze it to figure out what
it means for the company or organization for which
he works.
Brand Management
Another career option you can take after earning
a bachelor degree in marketing is that of the brand
manager. The brand manager is actually one of the
most important assets to a company with a brand or
line of products and services to promote. The brand
manager is responsible for disseminating information
about the brand or brand family as a whole, strategizing
an overall marketing plan and often calling for more
ad campaigns.
If you want to work in this capacity after you earn
your bachelor's degree in marketing, you'll need to
excel in directing and communicating with others on
your team. The brand manager often directs the entire
marketing research team and directs others' actions
in the way of promotional activities for the brand,
and research and product development.
Public Relations Specialist
You can also work as a public relations specialist
with a degree in marketing. This job function can
be found with a variety of companies, organizations
and employers. As a public relations specialist or
manager, your job is to manage the entire communication
line between the company for whom you're representing
and media outlets, your own employees, investors and
consumers as well as the general public. You might
write press releases, hold news conferences and respond
to inquiries from journalists and other media.
Other jobs you can obtain with a bachelor degree
in marketing include that of a promotions manager
or director, an advertising manager or account executive,
media coordinator, media buyer or even market analyst.
All of these require different skills sets and specialties,
which is why many marketing bachelor degree programs
offer different tracks that you can choose during
your education. Nevertheless, all the aforementioned
jobs also rely on the foundational knowledge you receive
during the classes you take as part of the marketing
major.
If you think a career in marketing would be right
for you, why wait, get started right away. For more
information regarding marketing programs, check out
the Marketing
Schools directory.
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