The concentration in Marketing is offered as part of the bachelor-level Business Administration program at Warren National University for the purpose of providing professionals in the business administration field a focus on marketing. Specifically, it provides focus on the concepts of product planning, pricing and promotion, while teaching competitive advantage and interpersonal communication.

The Business Administration with concentration in Marketing students will become equipped with tools such as developing frameworks for strategic marketing plans, persuasion and attitude formation, and sales issues. This program draws together various marketing aspects of business administration from economics, psychology, and sociology, to organizational structure, cost containment, and medical informatics.

Program Objectives
In addition to the objectives listed for the School of Business bachelor level degree program, upon graduation, Marketing concentration students will be able to:

Apply marketing theory to marketing strategies
Demonstrate how marketing affects consumer behaviors
Apply the market segmentation and target marketing process
Explain Consumer Information Processing (CIP) and promotional strategies
Describe media planning and analysis
Identify an effective marketing business plan and conduct marketing research
Implement marketing plans using the latest Internet- and web-based technologies
Demonstrate proficiency in marketing at the bachelor degree level

Requirements
To enter a program, you must have a high school diploma or equivalent, at least five years of full-time work experience and be at least 23 years of age.If you are interested in learning more about Warren National University, simply complete our Information Request Form to receive a free catalog.
California and Oregon Residents
Unfortunately, at this time, Warren National University does not accept students from California, Utah and Oregon.



Other Bachelor's Degrees

• B.S. in Business Administration - Financial Management
• B.S. in Business Administration - General Business and Management
• B.S. in Business Administration - Human Resource Management
• B.S. in Business Administration - Management and Leadership
• B.S. in Business Administration - Management of Technology
• B.S. in Business Administration - Marketing
• B.S. in Computer Science
• B.S. in Management Information Systems
• B.S. in Health Administration

About Warren National University
Warren National has been offering industry recognized degree programs for over 19 years.

Established in 1984, Warren National University offers self-paced, guided independent-study degree programs designed specifically for the mid-career professional. This unique, self-paced distance-learning format enables students to earn their degree on their own time. Students are allotted up to 18 months to complete their studies, and since there is no formal classroom attendance required, they could complete their coursework as their personal and professional commitments allow.

Focused on providing excellent student service, Warren National University offers innovative services that help bridge the distance gap. Tutorial assistance, moderated live online chat sessions, online discussion boards, and Warren National University's proprietary online testing software all serve to provide the student with added value. In addition, students are paired with a qualified Student Services Advisor, whose expert advice helps to facilitate students through their program.