Tips to Keep your New Cosmetology
Career Going Strong
By Melanie Butler
Cosmetology is a booming business but sometimes it can be
a fickle business. The following are tips to keep your cosmetology
business booming through the ups and downs of customer life
as well as the economy.
Keep an index card with information about all your clients.
Ask your clients to fill it out on their first visit. Be
sure to get their name (first and last), phone number, email
address and mailing address (if they are willing to release
it). Having this information will help you in slow times.
You can send a letter, an email or call clients and ask
if they need a hair cut or offer a special deal to try and
drum up some business.
Make a style card for each client. Document their natural
hair color and any color treatments you have given, texture
of hair, any perms given including size of rollers used
and any haircuts you have given. This will refresh your
memory when the client comes in; especially if they say
“Give me what you did last time.”
Make referral coupons. Give them to your customers on
their first visit and have them available all the time.
The coupon should say “I was referred by __________________.”
Then both the individual referred and the individual that
passed on the coupon will receive a specific % off their
next service. This is a great way to gather new business
and get people talking about your services.
Offer a new customer coupon. This will keep a new customer
coming back. At the end of the service before the client
leaves give the client a coupon for % off their next service.
This will make it hard for a client to go to another salon
knowing that they will have to pay full price.
Create a punch card. After every 10 services the client
gets one service free. Be sure to set a dollar limit on
the free service or determine a specific service that will
be free. Make sure limit is clearly printed on the card
or else the client may want to have a cut, style, perm,
and coloring on the same day and this will wipe out the
financial benefit of the punch card.
After completing your education at a career college it’s
important to put this knowledge to work and build a business
for yourself. Try these five tips and see if they help your
new business blossom.
If you want to get started in the Cosmetology field there
are many schools that offer cosmetology courses. To see these
and others, visit the Cosmetology
Schools directory today.
Online Cosmetolgy Degree Programs
Sorry no online colleges meet your search criteria, you might want to widen your search criteria
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