By
Eric Wilinski
Just because e-mail is an everyday part of life in the office
doesn't mean it's something you don't have to think carefully
about. Sending or receiving ill-conceived or improper email
via your work account can lead to everything from embarrassment
to disciplinary action.
Or both. Consider the case of one London couple, which last
year had their private email correspondence forwarded around
the world after the young man involved forwarded a sexually
revealing email from the young woman to some pals at work.
In addition to the resulting ignominy both suffered, the young
man involved became the subject of an investigation by his
law firm.
Of course, your email gaffes are most likely not going to
turn you into a global laughingstock. But office email, when
used improperly, can undermine your efforts to get ahead in
your career. Following are some tips to help you use email
to your advantage rather than detriment.
Keep it short and sweet. Email is not a form of communication
that lends itself to long missives. If you do send a long
e-mail-if you send a product description to a potential client,
for instance, or if you send a clarification of departmental
policy to your colleagues - make sure you go over the details
in person as well as in your email, since relying on your
email to communicate all the details often fails. And use
paragraphs-readers have a much easier time deciphering longer
emails that impart information in discreet, readable chunks
than in endless-seeming blocks of text.
Avoid discussing sensitive information. Despite the
seeming harmlessness of email, it is not really private; just
ask the London couple mentioned above. It's way too simple
for the recipient of your email to forward it to others. And
remember that your company can access any email going into
or out of your account. Rule number one for emailing sensitive
information: Assume that any email you send will be read by
people other than its intended recipients.
Another reason to avoid including sensitive information in
e-mail is that you might change your mind about whether you
want to let that information be known. Michael Eisner, for
instance, once sent financial information about Disney to
journalists without realizing it had not yet been publicly
released. Rule number two for emailing sensitive information:
Think before you hit "send."
Know when to use email, and when to have a discussion
in person or over the phone. These days people like to
use email for all kinds of purposes for which it is usually
not ideal. If you want to brainstorm, or to manage or critique
others, it's usually best to do so in person - or, failing
that, over the phone.
There are a number of reasons for this. For one thing, email
does not communicate unspoken nuances the way personal communication
does. For another, people are often not as "present"
when they read email as they are in a real-time meeting. Think
about it: How many times have you thought you communicated
something perfectly clearly via email, only to have to go
over it all again later in person?
Send email only to those who will want or need to see
it. Don't cc: emails about your company's Widget Version
4.0 to people who are not involved in the Widget Version 4.0
project. Don't hit "reply all" if your message is
really meant just for the person whose email you're responding
to.
And don't send that forwarded joke about the pope, the rabbi,
and the e-business consultant to everyone in the office. Those
who don't share your sense of humor - or are too busy to laugh
- will lose respect for you over time. Far better to try to
spread cheer to a select few who will appreciate it than to
everybody.
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Give your email context. A message without context
is a message that's likely to be deleted as soon as it's read.
There are a number of ways to avoid this. For one thing, you
should use your emails' subject lines to make it clear what
they're about. Don't say "FYI" when you can say
"FYI Widget Version 4.0 Q3 revenue estimates." For
another, you should use a salutation at the top of the body
of your emails, and include your electronic signature at the
bottom; that way, those who are forwarded or cc:ed the email
will have an easier time understanding who is speaking to
whom and why they are being involved in the conversation.
Finally, try to respond to emails by cutting and pasting so
that your email contains snippets of earlier emails followed
by your specific response to each snippet.
Spell recipients' names correctly. This may seem like
a no-brainer, but you'd be surprised by how often people misspell
their coworkers' names. If the person you're sending an email
to is named "Kerry," make sure you don't address
her as "Kerri." It shows that the recipient is not
important enough to you to take the time to address correctly.
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