By
Jo Miller, Women's Leadership Coach
One of the greatest career-killing mistakes women make is believing
that if they work hard enough, reward and recognition will follow.
The problem is that hard work is usually rewarded with more
hard work, not necessarily a promotion.
We can't promote you. You're too valuable.
After six years as her company's top salesperson, a software
sales account manager was disappointed when a younger peer
was promoted and became her manager. The newcomer had been
with the company six months and had never met his sales quota,
but he was popular with the young staff on the team. The sales
account manager suspected the executive team did not promote
her because they could not afford to lose her significant
contribution to the company's revenue. Meanwhile, a person
who performed poorly moved up the ladder because his superiors
could visualize him as a leader.
You can be passed over for promotion if you are seen as irreplaceable.
A director of IT asked her boss for a promotion, a raise and
more challenging work. The boss agreed that she was capable,
but he thought it would be too hard to find someone to replace
her. The promotion was given to a male colleague who had less
experience, but who competed aggressively for the promotion.
Position yourself on the radar for promotion.
What are the factors that can help you attract more responsibility,
and not more hard slog?
In 1987, Jomills Henry Braddock II and James M. McPartland
published a report on minorities, equal employment opportunities
and institutional barriers. Their paper provides valuable
insight into how you can position yourself for career advancement
that is still relevant today.
Braddock and McPartland wrote that the three types of information
considered to be most important by decision makers when identifying
candidates for promotion are:
- Performance ratings.
- Internal recommendation.
- Production or sales record.
When deciding who to promote, decision makers look at your
workplace results, work output and sales and production records.
They also look at qualitative information such as your performance
evaluations. But the significant difference can come from
subjective information such as word-of-mouth recommendations
from other leaders and stakeholders.
Credentials give way to visibility.
A great pedigree and hard work may get you recognized initially,
but it won't guarantee advancement.
Early in your career, you will be evaluated largely on credentials.
Decision makers will look at factors such as your education
or successful performance in your current job. As you move
up through the organization, decision makers overlook results
and credentials in favor of more subtle interpersonal signals
such as trust and working with people they are familiar with.
To be considered for promotion, you need to be visible. Show
your superiors that you are on their team and that they can
count on you.
Hard work alone will not get you on the slate for promotion.
In fact, if you are burying yourself under an immense workload,
you may be neglecting to transmit those other vital signals.
Action you can take NOW!
In their 1999 paper "Women and the Leadership Paradigm;
Bridging the Gender Gap," Roslin Growe and Paula Montgomery
emphasize the fact that work performance makes up only part
of the recipe for promotion. Four techniques that you need
to be aware of are:
- Be able.
- Be seen as able.
- Know what you want.
- Help others to help you.
To get promoted, show that you understand what your job entails,
and be dedicated to those tasks. Visibly display the competencies
that you know will be valued and rewarded. Set career goals,
then plan and strategize how you will get there. Let them
know you are ready, and expect to move up the ladder. Use
mentoring and networking to engage others who can help you.
Hard work alone will not get you promoted. Good work plus
visibility will.
Jo Miller is a Women's Leadership Coach who helps managerial
and executive women realize their potential as leaders. Visit
www.jomiller.net to attend a free executive briefing teleconference
to learn about Jo's coaching programs. Find out if you qualify
for a free leadership coaching session!
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